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Management Consultants’Acceptance of Internet Technology: An Empirical Study ofthe Determinants of Web AnalyticsTechnology Acceptance
By Kennedy K Amofa PhD
Hardcover: USD 32.96 / Paperback: USD 13.99
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The Internet continues to offer businesses new tools to enhance infrastructure—and new Web analytics
technology (WAT) is helping organizations aggregate and integrate online user behavior data for
management operations and strategic planning. This research study developed a model based on unified
theory of acceptance use of technology (UTAUT) premises to provide empirical evidence to support
management consultants’ acceptance of WAT. The study sought input from almost three hundred
management consultants, and the results show a positive correlation among the determinants, including
effort expectations, performance expectations, social influence, facilitating conditions, and behavioral
intentions. In fact, performance expectancy, effort expectancy, social influence, and facilitating conditions
can predict sixty-two percent of the behavior intention of management consultants to accept WAT…